Apple's foray into the box office has been largely lackluster, but Brad Pitt and Lewis Hamilton's racing drama F1 could ...

Apple's lasting impact stems from a 1977 philosophy. Mike Markkula's memo highlighted Empathy, Focus, and Impute. These ...

As spotted by Sigmund Judge, Apple is continuing its marketing blitz for F1: The Movie, which lands at the box office on June 27 and will stream on Apple TV+ later in the year.

OpenAI's deal with Jony Ive faces a trademark dispute, leading to the removal of "io" branding from their site. The ...

Apple recently held its WWDC annual conference, where it showcased the all-new lineup of operating systems for its devices.

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Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Apple’s marketing head Greg Joswiak confirmed that the "coming year" refers to 2026. That likely means the new Siri features ...

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Apple’s recent antitrust court loss to Epic Games could restructure the entire mobile gaming business model. See how.

Apple now displays EU-mandated energy and durability labels on iPhones and iPads, but it's pushing back on the regulation's unclear testing standards.

Apple won Creative Marketer of the Year at Cannes Lions, and Fast Company's Jeff Beer sat down with their longtime agency partner TBWAMedia Arts Lab's ...