The best mission statements, on the other hand, are both inspirational and to the point. Consider the example of Apple. When Steve Jobs started the now iconic company, his mission statement was ...

The "mission statement" the executive was referring to is the paragraph below, which can be found on Apple's investor relations site and at the bottom of Apple press releases: ...

Apple Inc. (AAPL) Makes Statement In Innovation Published on March 10, 2015 at 4:55 am by Viraj Shah in News, Tech ...

In a statement, OpenAI co-founder and CEO Sam Altman said that the Apple partnership “aligns with OpenAI’s mission to make advanced AI accessible to everyone. Together with Apple, we’re ...

It was the mission statement and TV ad unveiled by CEO Tim Cook. Why? Well, for much of the past 16 years, Apple has been about show, not tell.