Why Fruit Union Suisse’s latest logo is a concern for the tech giant To celebrate the group's 100th year, Fruit Union Suisse revised the logo of a red apple with a white cross in 2011.

The Fruit Union Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits.