Apple analysts are starting to wonder how much time the iPhone maker has to find an AI strategy before its core business ...

Apple faces pressure from U.S. tariffs and competition in China as it heads into earnings. While iPhone sales are expected to ...

Apple will report fiscal third-quarter results after the closing bell Thursday. Analysts are looking for updates on AI ...

Apple ’s Hollywood ambitions have been under the microscope since the company entered the streaming wars in November 2019, ...

Bowen Zhang, a key multimodal AI researcher at Apple, left the company on Friday and is set to join Meta’s recently formed ...

Apple on Thursday reported sales and profit that far surpassed expectations, with some customers making iPhone purchases early to avoid U.S. President Donald Trump's tariffs.

Apple’s failure to capitalise on AI is particularly important to investors, who are calling for a dramatic pivot in strategy.

Apple’s iPhone business grew at a rapid clip, as U.S. consumers bought up phones ahead of any possible tariff-related price increase. For the quarter that ended in June, iPhones sales grew nearly 13% ...

Apple on Thursday reported sales and profits that way beat expectations, signaling that its strategy to shift parts of its vast global supply chain ...

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the ...

Amazon, Apple, Meta and Microsoft this week eclipsed earnings expectations, cashing in on AI while navigating economic waters roiled by U.S. tariffs.

The landmark valuation is the latest sign of growing bullishness about an AI investment boom that market watchers believe is ...