Apple spent nearly a quarter of a billion dollars on ‘F1,’ a literal star vehicle for Brad Pitt. Making its money back at the box office, insiders say, is beside the point.

With the stock down 20% in 2025, Apple could be poised for a comeback with a bold strategic move to bolster its AI prospects, Bank of America says.

Apple to reportedly use TSMC's advanced WMCM and SoIC packaging for next-gen A20 and server chips, monthly wafer production to hit 10,000 units in 2026.

Apple was sued on Friday by shareholders in a proposed securities fraud class action that accused it of downplaying how long it needed to integrate advanced artificial intelligence into its Siri ...

Apple has just earned one of the ad industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at Cannes.

Kaitlyn Dever on Taking on Two Complex, Anguished Characters Back-to-Back With ‘Apple Cider Vinegar,’ ‘The Last of Us’ And she did it all while grappling with a tragedy of her own.

Mounted on Formula One cars and used at real events, the special module used an iPhone camera sensor and A-series chip to help capture the new movie's racing scenes.

Betas for all of Apple’s platforms (iOS, iPadOS, macOS, watchOS, visionOS and tvOS) went out on June 9 through the Apple Developer Program, while a public beta should roll out in July through ...

A new regulatory filing may have just revealed something about the next iPhone Apple would have preferred stayed unnoticed.