Given Atkinson's deep contributions to Apple history, it's not surprising that Jobs' successor, Apple CEO Tim Cook, paid tribute to the Mac's original graphics guru on X on Saturday.

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple CEO Tim Cook today said that Apple TV + is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales. In a new interview with Variety, Cook ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook.

Apple CEO Tim Cook used the company's developer event to unveil its Apple Intelligence plans in 2024. This year, it seems unlikely we'll get a major new product announcement from the event.

Apple CEO Tim Cook has revealed that a documentary is being made on Lewis Hamilton, inspired by his story of coming from a working-class family who began his racing career in karting and went on ...

But now, in a new interview, CEO Tim Cook and other Apple execs have shared fresh insight into the streamer’s origins, and why Apple TV+ is just now hitting its stride.

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar stand on the deck of Apple Park’s observatory in Cupertino, California.

The lawsuit named Apple CEO Tim Cook, CFO Kevin Parekh, and former CFO Luca Maestri as defendants. Read Also: Apple's Siri AI Upgrade Is Coming This 2026, New Report Suggests its Releasing via iOS ...

Apple's new Liquid Glass design in iOS 26 earned praise from Elon Musk, but sparked backlash from users and investor Ross Gerber, who say it strays from Steve Jobs' vision of simplicity.

On Monday, developers will descend on Apple's campus in Cupertino, California, where CEO Tim Cook and other executives are set to debut their famous keynote.

Seven-time Formula One world champion Lewis Hamilton and Apple CEO Tim Cook have opened up about their involvement in the making of the F1 movie, which is set to release next week.