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Your marketing plan must be a living, breathing entity that can adapt and evolve. To win, you need to get comfortable constantly nurturing and adapting your plan throughout the year. Adjusting Your ...

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A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years.

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A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.