LinkedIn analytics can provide invaluable insights into how your content performs, who engages with it and the impact of your thought leadership. However, not all metrics are created equal.

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is ...

The second way to install your Google Analytics tag is with a header/footer plugin. This method is especially helpful if you want to track different metrics for different pages, as it can be used ...

HR jobs are among the top 25 fastest growing positions in the U.S., according to a Jan. 18 LinkedIn report. Human resources analytics manager holds the No. 2 spot, just behind head of revenue ...

Whether you’re using a tool for social media analytics, customer service or any other branch of digital marketing, automation can likely make things much easier. LinkedIn tools, however ...

LinkedIn has acquired Oribi, a Tel Aviv-based marketing analytics company LinkedIn, one of the world’s largest social media platforms for business, announced that it has expanded its analytics ...

LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and ...

The skyrocketing popularity of short-form video has transformed social media. LinkedIn says video on LinkedIn is bring watched 36% more year over year, with video creation growing at twice the ...

June 21 (Reuters) - Microsoft-backed (MSFT.O), opens new tab OpenAI has acquired search and database analytics startup Rockset to provide better infrastructure for its enterprise products ...

Clearwater Analytics Holdings Inc., a private-equity-backed financial software maker from Idaho, rose 41% in its trading debut after pricing its initial public offering above a marketed range to ...