For example, you could give your top contributors early access to new products or exclusive discounts. Or you could feature them in a blog post or social media campaign.

If you're writing a blog post about B2B financial software, for example, you have a specific audience you're trying to reach. Your posts should appeal to them by showing how their particular problems ...

"The blog is the thing that supports your mission, that continues to prove your credibility and value to people," Dunlap said. Alexa Curtis, who started a blog when she was 12, agreed with Dunlap.

A Sept. 25 Instagram post (direct link, archive link) shows a screenshot of a blog post with a supposed guideline change at one of the country's top hospitals. “Mayo Clinic updates guidance, now ...

"Weak, moderate, and strong El Niños all share similar features for the month of December," DTN meteorologist John Baranick wrote on a blog post earlier in November.

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are new to marketing your business, you may ...

The following is an excerpt of a blog post reprinted with permission from AchieveIt. Over the last few weeks, we have been discussing a typical company’s progression from a culture of ...