Sydney Sweeney's American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash.

American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales. “I think this is potentially one of the biggest ...

American Eagle teams up with Sydney Sweeney for its biggest fall campaign ever, featuring 3D billboards, viral stunts, and a limited-run custom jeans.

NEW YORK, July 23, 2025--American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand’s Fall ‘25 campaign, headlined by Sydney ...

Sydney Sweeney stars in American Eagle’s Fall 2025 campaign, featuring comfortable, affordable denim. Sweeney also co-designed a pair of jeans for the collection, and an InStyle editor tried ...

American Eagle Outfitters‘ (AEO) stock surged 12% this week, driven by Sydney Sweeney’s ad campaign and 13% short interest, but its fundamentals distinguish it from true meme stocks.

"Sydney Sweeney Has Great (American Eagle) Jeans" is the company's latest effort to revive demand as it navigates muted consumer spending.