American Eagle Gen Z Strategy

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Sydney Sweeney’s American Eagle divides internet

Sydney Sweeney’s steamy new ad campaign for American Eagle turns teen retailer into latest ‘meme stock’

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing push.

Insider · 1d

Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

Yahoo · 9d

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

Sydney Sweeney Warned She's Sitting On 'Toxic Time Bomb' By Staying Mum On American Eagle Ad Backlash

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

Ad Age2mon

American Eagle is launching a Substack - Ad Age

Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...

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Sydney Sweeney’s American Eagle divides internet

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