CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

The Sydney Sweeney American Eagle ad didn’t just sell jeans – it sold a narrow ... The country is less than 60% non-Hispanic white. Among Gen Z, that number drops to just over 50%. In that context, ...

Upwork reports that Gen Z is increasingly choosing portfolio careers for flexibility, autonomy, and diverse income sources, ...

Sydney Sweeney's controversial new "great jeans" advert for American Eagle has been widely criticised on social media for its perceived racial and genetic messaging, and even been accused of creating ...