A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.