Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.

Announcing the new logo, Google wrote in a blogpost, “Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel.

Google has a new logo! The new design keeps Google's primary color theme but switches to a sans-serif typeface. According to Fast Company, the new font is Google's own creation, called "Product ...

Published: Fri 7 Jul 2023, 9:17 PM Updated: Sat 8 Jul 2023, 10:59 AM ...

“This always fails. Your logo must derive meaning from your brand, not the other way around. Before a logo can communicate anything about your brand, you will need to better understand your brand.