But unlike Gen Zers—many of whom had a childhood sans iPhone—Gen Alpha kids are "basically growing up with cellphones in their hands," according to Dr. Derek Wheeler, executive vice president ...

GameSpot may get a commission from retail offers. Bungie's new game, Marathon, kicks off its alpha test on April 23, but some people got to play it early--and they even streamed gameplay online ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...