Many large consumer electronics companies dipped their toe into this market, and in the UK it caught the attention of Sir Alan Sugar’s Amstrad. At the time they were a huge name in consumer ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

LORD Alan Sugar insists his Amstrad products were better than the "Apple rubbish" on the market today. The British business tycoon, 75, says his 1980s tech lasted the test of time, whereas the ...

Amstrad - Alan Michael Sugar Trading in 1968. The firm floated on the stock market in 1980, its core business based on hi-fis and the groundbreaking PCW8256 personal computer. Even though early ...

Lord Alan Sugar has bought back the rights to the name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson. The business magnate and TV personality ...

Of all the players in the home computer world in the 1980s, Alan Sugar’s Amstrad was a step ahead in ease of use over its competitors. The Amstrad CPC series of computers came with their own ...

A group controlled by The Apprentice star Lord Alan Sugar has posted ... In March 2024, Lord Sugar bought back the rights to the name Amstrad, 17 years after selling it to Sky, for a new digital ...

Amstrad stands for his initials: Alan Michael Sugar Trading. By 1980, Amstrad was listed on the London Stock Exchange and, during the 1980s, the company doubled its profit and market value every year.

because for Alan Sugar, the CPC wasn’t about a love of tinkering or wishing he could have his very own Miner Willy. It was all about money – finding the next big market when sales of his cheap hi-fi ...

The Apprentice's Lord Alan Sugar shared a snap of a much younger Keir Starmer sitting at his desk alongside what he claimed were two of his Amstrad computers. The 77-year-old business mogul ...

Lord Alan Sugar was born 24 March 1947 ... most notably founding Amstrad, a computer and electronics company, in 1968. At the height of its success, Amstrad alone was worth an estimated £1 ...