Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall or ...

Danish Devgn embraces AI as a valuable creative tool in filmmaking. Meanwhile, Kamal Haasan expresses concerns about AI’s inability to replicate real human emotions.

For decades, Hollywood directors, including Stanley Kubrick, James Cameron and Alex Garland, have cast artificial ...

Featured in the May 26 print edition, TIME praised Proto Hologram for its impact on rural healthcare access by “beaming” ...

SAG-AFTRA filed an unfair labor practice charge against Epic Games, over using an AI voice acting for Darth Vader in Fortnite ...

Google Beam uses an AI model that turns video calls into a lifelike 3D experience. It could be the next best thing to being ...

Google will now let users place 3D holographic-style video calls with Google Beam, which counts HP as one of the first ...

Before AI deepfakes, we did see hologram shows, most notably Tupac Shakur’s posthumous performance. Anyone wanting to fight such usage would have to rely on deceptive practice laws, trademark ...

Enterprises looking to build with AI should find plenty to look forward to with the announcements from Microsoft, Google & Anthropic this week.

In a series of video demos, Google showed off how people wearing Android XR glasses might interact with apps such as Google ...

In an exclusive interview with Kamal Haasan, actor Kamal Haasan opened up about artificial intelligence's role in cinema ahead of his new film 'Thug Life'. The movie marks a historic reunion with ...