The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the world.

From AI-native studios to interactive platforms, a new generation of storytellers is challenging Hollywood’s role as the ...

Experts weigh in on how generative AI is shaking up the video game industry, from development to characters' dialogue.

The AI did not invent a religion, it constructed a container for belief that could be filled with whatever suspicion or moral ...

While AI has many capabilities, it cannot create the same way human beings can because, according to Sister Usselmann, it doesn’t have the 'soul' to do so.