The MAD STARS 2025 conference begins with a topic of greatest importance to the industry’s future: The power of advertising to shape the world.

Experts weigh in on how generative AI is shaking up the video game industry, from development to characters' dialogue.

The AI did not invent a religion, it constructed a container for belief that could be filled with whatever suspicion or moral ...

While AI has many capabilities, it cannot create the same way human beings can because, according to Sister Usselmann, it doesn’t have the 'soul' to do so.

Explore how AI-generated music is disrupting the industry, from synthetic artists like The Velvet Sundown to the $2.7B market forecast by 2030.