In “Hold Up,” the album’s second single, Beyoncé appears as Oshun, a Yoruba water goddess of female sensuality, love and fertility. Oshun is often shown in yellow and surrounded by fresh water.

Black Is King is a love letter to the African diaspora, and while Beyoncé is, as always, representing herself as a goddess in this album, she’s specifically and solely the Yoruba goddess Oshun.

"Sensual, sexual, beautiful Goddess [and] deity who is a healer, gives life, growth, luxury, change and prosperity. That was the message of Lemonade. Love, change and prosperity." ...

In this society girls are valued far less. The women are all devadasis, literally slaves of the goddess. As children their parents gave them to serve Yellama - the goddess of fertility. Her cult is ...

Wider Image: Venezuelans seek spirituality from mountain goddess, African traditions By Sarah Dagher and Girish Gupta July 5, 20167:17 AM PDTUpdated July 5, 2016 ...