The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Frilly, hyper-feminine and cute with bows everywhere, coquette style is increasingly popular. As an aesthetic, is it a problematic trend – or fun and empowering? In 2024, makeup is coquette; our ...

From enchanting bows to soft pink pastels, the whimsical world of girly-girl fashion is blossoming with the latest viral trend: the coquette aesthetic.

My newfound happy relationship with the traditional feminine aesthetic has taught me that, sometimes, nothing puts a spring in my step quite like a girly sundress. Even now as I sit typing on my ...