The perm rebranded. Gen-Z’s version of the perm differs greatly from its predecessors. Briana Dunning, a textured hair specialist and her team at Striiike, a salon in Los Angeles, ...

In the late 1980s, my best friend Jody had glorious naturally curly hair. Mine? Poker straight. I hit the salon every few months to endure a painful, frizz-inducing perm in a futile attempt to ...

Technically speaking, Depeyrot explained, there are three types of perm methods: alkaline, acid, and exothermic. The latter two are part of the "hot" perm treatment process, which means the ...

Julianne Hough got a perm back in 2016, which gave her loose, beachy waves instead of the treatment’s traditional ringlets. Close. Read more: Lifestyle; Beauty & Style; Celebrity Hair; ...

If your perm is much softer than the classic '80s perm, your hair will grow out nicely without being too obvious. Otherwise, you'll probably want to go back for touch-ups around the six-month mark ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

The perm boxes, and the girls that appeared on them, provided a wholesome reminder of a universal experience for young Black women, León said, and how they increasingly chose to love their hair ...

The modern men’s perm is loud for a hairstyle so soft. On TikTok, the hashtag #menperm, referring to one of the latest hair trends to be born from the app, has garnered more than 20.7 million views.

Perm may mean permanent, but the hairstyle's lifespan is anything but. So how long does it last? It all depends on your hair type and how you take care of it. Here's what you need to know to keep ...