Xpon’s acquisition of Alpha Digital unlocks a new era of AI-powered marketing, combining deep strategy “with ... and then tailor their advertising and communication appropriately to achieve ...

They put more recruiters in the field, sharpened their messaging and boosted spending on advertising ... national director for marketing and communication strategy for the Marine Corps Recruiting ...

For decision-makers in the sports industry, this means that attitude must be visible - in product development, brand strategy and communication ... to communicate their messages clearly through ...

Tapas Gupta marks 50 years in advertising Tapas Gupta has become the first leading ... from competing developments and support sales through a detailed brand and communication strategy. Creative and ...

This work investigates the international communication effects of Chinese variety shows on the YouTube platform from the perspective of cross-cultural communication using data analysis, text analysis, ...

The Trump administration’s latest response: refocus the message. Where things stand: Trump’s give-and-take tariffs strategy was on full display on Monday with the president signaling he would ...

With a staggering 5.25 billion mobile users worldwide as of 2023, having a well-defined mobile advertising strategy has become a necessity ... Apps are now a fundamental part of everyday life for ...

In addition to sharing across all internal communication channels, consider developing compelling narratives for public promotion as part of a greater PR or advertising strategy. People like to do ...

Notably, she has worked with GSK, where she gained invaluable expertise in client strategy ... solutions and impactful messaging in advertising and communication. Her holistic experience includes ...

With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Get ...

The advertising and communication industry has to proactively understand ... said the key is to have an underlying strategy that technology can take forward, rather than strategising tech-first.