Blue Moon has a strong financial position, in our view, with minimal debt. The company has been in a net cash position since 2019. The IPO proceeds have significantly strengthened Blue Moon’s cash ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

Nvidia (NASDAQ: NVDA) had a phenomenal run in the past few years, riding high on GPU demand. Meet Microsoft (NASDAQ: MSFT), a ...

Roomie International is the Mandarin Language Edition of the Company's Roomie Japan media property -1.38 million monthly ...

The InMobi Buyer Hub targets a wide range of media buyers, including curators, agencies, brand-direct teams, retail media ...

Key sectors such as retail (-6.1%) and automotive (-4.0%) are set to cut ad spend this year, while ad spend growth across ...

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership and advertising revenues. Explore how platforms are evolving and the ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

A changing landscape of brand communication In the dynamic world of marketing, a quiet revolution has been reshaping the way ...

Instagram Shopping made a splash on the platform in 2017. Meta quickly rolled out the features it believed would draw more ...

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold.

With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper ...