Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

Searchers have seven types of intent: inspiration, experiential, relational, learning, research, solution, and purchase. On ...

Excellent Publicity has released its latest report capturing key advertising trends in the agriculture and farming sector ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

Discover effective cutting-edge advertising strategies that focus on audience behaviour and creative content for success.

Do you always buy a certain product because you know it is good, or does a familiar name on the label motivate your purchases ...

Most of the negative reception focused on videos that used the word “genes” instead of “jeans” when discussing the ...

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search.

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem.