A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian ...

Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

Do you always buy a certain product because you know it is good, or does a familiar name on the label motivate your purchases ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Discover effective cutting-edge advertising strategies that focus on audience behaviour and creative content for success.

As Rajeev Beotra celebrates his birthday today, we reflect on a remarkable journey, one that traverses industries, reshapes ...

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem.

Radio, a cornerstone of media consumption for more than a century, is in the midst of a significant transformation. While ...

Discover how successful campaigns in 2024 broke through the digital noise by strategically combining direct mail with digital ...