Because of the growth of social media advertising and the use of it by alcohol brands, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued Industry Circular 2022-2 to provide guidance on how ...

A promotional products or advertising specialties company can be a profitable venture. You will need to find an established direct sales dealer or franchise, or start your business from scratch ...

A primary benefit of an advertising specialty item is the ongoing brand exposure you gain. When customers have pens, T-shirts, keychains or coffee cups with your logo on them, they may use them ...

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here's how to pull it off.

We suggest a simple framework for characterizing alternative ways that "persuasive advertising" may affect consumer preferences. We illustrate the implications of our theory--and contrast it with ...

One problem: Kindles don’t read flash drives. Ayres asks if this possible product placement deception violates Section 43 (a) of the Lanham Act, prohibiting false or misleading advertising.

And the mirror image of this is also true --a 10% increase in direct-to-patient drug advertising by the big brands increases sales for advertised drugs by .21% and non-advertising drugs by .2%.

Product Placement And Advertising Law June 25, 2012 / 1:54 AM EDT / CBS Philadelphia By Amy E. Feldman ...

Advertising: The Unlikeliest Product 3 minute read TIME December 26, 1969 12:00 AM GMT-5 ...