X’s Unique Un-Sales Strategy: CEO Linda Yaccarino Woos Advertisers; Owner Elon Musk Drives Them Away Analysis: Social-media outlet X won't mark the spot for Madison Avenue until its two top ...

Some Google sales staffers are moving from selling into large companies to mid-sized companies. The move comes as Google's "rocketship growth" slows. These staffers are heavily incented to sell AI ...

Becoming the most popular advertising salesperson in your market requires a blend of strategy, relationship-building, and consistent performance. It also requires consistent effort, empathy, and ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Rebecca, an advertising expert, nails down some universal truths: Your website should be intentional, informative, and easy to navigate; you have to know where you advertising audience is spending its ...

Mark Marshall, NBCU’s chairman of global advertising and partnerships, will continue to manage sales strategy and revenue for both companies’ properties, while Tom Winiarski, an NBCU veteran ...

Warner Bros. Discovery has promoted Ryan Gould and Robert “Bobby” Voltaggio to presidents of U.S. advertising sales.. Gould joined the studio in 2012 when Turner Broadcasting bought Bleacher ...

Fox Corporation's President of Advertising Sales, Marketing and Brand Partnerships (Photo Credit: Fox) The television industry in 2025 is often summed up by two major trends: People aren’t ...

Tom Winiarski, a 30-year industry veteran who has been NBCU’s President of Platform Monetization for the past five years, will move to Versant in the newly created role of EVP, Ad Sales Strategy ...