In this episode, we look at Marketing and Advertising in the age of social media influencers. We hear how social media influencer campaigns have shifted the marketing Ad-spend and marketing ...

Out-of-home advertising doesn't have to be B2C-only. These 6 ideas for OOH ads can expose your B2B brand to a much larger audience.

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

In the age of ‘big data’ bloat, KIT Global’s CEO Olga Dulinskaya is flipping the script with ‘minimum viable data’ (MVD). Forget hoarding—Dulinskaya advises brands to focus on a few power signals like ...

Marks believes great marketing has been central too GYG’s growth, with it’s current operations led by CMO Lara Thom. “Marketing is revenue,” said Marks, speaking at AANA RESET conference.

Sky has been nominated in six categories at the 2025 Marketing Week Awards, in partnership with Ozone, making it the most shortlisted brand of the year. It has received nominations in the ‘Best use of ...

The increased marketing outlay coincides with a 9.9% YoY rise in net profit to Rs 3,337 crore in Q1FY26, compared to Rs 3,037 crore in Q1FY25.

Company Profile: Medistry Sales & Marketing Company Name Medistry LLC (.med) Parent Company Second Generation, LTD Number of Employees 50+ ...

Lyxel&Flamingo’s flagship event ‘Elevate’ is back with its seventh edition, this time with a sharp focus on festive India – its diversity, depth, and digital-first behaviour. Set to be ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.

A tribunal has found that Judge Mushtak Parker has rendered himself guilty of gross misconduct and acted dishonestly.

Three police officers and a traffic officer have been arrested in connection with allegations that money had gone missing during arrests they had made in Johannesburg on Monday.