Marketing Week1d
Unilever increases marketing investment to highest level in over a decade
Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...
Warc7y
Long-term Profitability: Advertising versus Sales Promotion
In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy. Although many marketers agree that resource allocated to advertising is an investment ...
Business Insider2y
Meet 18 private-equity firms that are investing in the ad industry, where dealmaking continues despite economic jitters
It used its investment to file for an IPO and said it was also eyeing further global expansion. GTCR Chicago-based GTCR entered the marketing and communications field in 2014 with the acquisition ...
Marketing Week1d
Nestlé CEO: Product and price must be right before investment in advertising
The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
Marketing Dive4y
Put your brand in front of marketers & brand managers
Marketing Dive has proven to be a strong advertising channel for us. The audience is highly engaged and it consistently produces a meaningful number of qualified leads to help us grow our own audience ...