Before you begin to review manipulative advertising examples, it may help to know that it's a rare person who hasn't been duped by a manipulative ad, especially if it happens to catch you at a ...

Examples of Above the Line Advertising. Above-the-line advertising includes tactics used to reach a mass audience and build a brand for a new or existing business.

YouTube Advertising is an effective way for businesses to reach their target audience, with over 1.7 billion monthly visitors and 62% of U.S. users accessing the platform daily.

Walmart’s Website Is Selling Fake Products. Even Worse, It’s Advertising Them on Instagram If it seems too good to be true, you probably shouldn’t be advertising it to unsuspecting customers.

Based on its investigation, the watchdog group cites 51 examples in which Goop touts products on its site, either expressly or implicitly, that can “treat, cure, prevent, alleviate the symptoms ...

Our strategist Stephanie Goley, MSc, PhD takes a fascinating look at how advertising is breaking down stigmas around areas of ...

The most successful examples follow key branding principles: clarity, relevance, memorability, and emotional appeal. These graduates are not simply being loud, but also being strategic.

Google doesn’t provide any specific examples of what will be restricted under its new policy. I presume the company doesn’t want to draw any unneeded attention toward potentially deadly products.

Advertising Targeting In advertising, audience specificity is a key to success. Machine learning makes that goal a reality by allowing brands to target potential customers with pinpoint accuracy.

Spoiled Milk: A Cautionary Tale Of Advertising And Labeling For The Animal Products Industry Michael Annis, A. James Spung Husch Blackwell LLP + Follow Contact ...