Conscious Media’s Andy Powell explains how the MENA region is redefining sustainable advertising and leading the future of ...

If Michael Levine knows one thing it's the value of a good bag of chips with a bottle of red. He's now applying that at work.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Data-driven empathy and emotional intelligence are inherent to effective marketing. Call it introverted advertising, a ...

The global advertising agencies market was valued at USD 372.55 billion in 2022 and is projected to grow at a CAGR of more than 5.10% during the forecast period from 2023 to 2030. Advertising agencies ...

What do you do when your ads are constantly rejected, your category is taboo, and even medically accurate words get flagged? India’s sexual wellness brands are turning censorship into creativity, here ...

The global Artificial Intelligence (AI) in Marketing market, valued at approximately USD 12.64 billion in 2022, is projected to grow at a robust CAGR of over 26.6% during the forecast period from 2023 ...

Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.

Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

The BabyJoy campaign was rolled out across OOH ads, digital platforms, social media, video content, influencer collaborations ...

New-age agency founders unpack what sets them apart from legacy networks, how they're navigating a shifting ad landscape, and ...