Adidas plans on keeping the Yeezy brand alive … just in a different name. Kanye West, now known as Ye, and Adidas are no longer together as the retail giant announced on Oct. 25 that they have ...

Adidas plans to relaunch Kanye West’s shoe designs after cutting ties with the disgraced rapper — and said it will ditch the Yeezy name in the process. The German sportswear giant said ...

Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly known as Kanye West. CNN values your feedback 1.

Ryan Smith is a Newsweek Senior Pop Culture and Entertainment Reporter based in London, U.K. His focus is reporting on pop culture and entertainment. He has covered film, TV, music, and Hollywood ...

In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its ...

In the short term, the sudden split effectively ends production of all Yeezy products by the German sportswear giant, dealing a significant financial blow to Adidas. Yeezy accounted for about 10% ...

After cutting ties with Kanye West following the rapper’s abhorrent antisemitic comments in October 2022, Adidas has finally offloaded the last of its Yeezy stock. “There is not one Yeezy shoe ...

Despite that, Ye is upset. In a lengthy post shared on Instagram last night (January 7), West accused Adidas of attempting to bury his Yeezy brand in online search results, writing, “When you ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand. The controversial rapper slammed the German sportswear giant in an explosive ...

Adidas said Wednesday that all of the inventory associated with the sportswear brand’s collaboration with Kanye West, popularized by the Yeezy sneaker, has been sold. The rapper inked a ...

“You see there is no Yeezy at the end anymore,” Adidas chief financial officer Harm Ohlmeyer said on the earnings call. “I want to confirm that again, not one Yeezy shoe left in our inventory.

The YEEZY BOOST 350 V2 Carbon Beluga boasts a two-tone re-engineered primeknit upper. The midsole incorporates adidas’ advanced BOOST technology, while a semi-transparent TPU cage surrounds the ...