Many of those other players, members of the league's Generation adidas, will get to showcase their abilities in an 11-day trip to South Africa later this month.

adidas drops the ‘Climacool’ Off-White sneaker in South Africa—here’s how it looks, what makes it unique, and where to buy it locally.

adidas teams up with atmos and BAPE to release a glow-in-the-dark Superstar sneaker—here’s what it looks like and how to buy it in South Africa.

adidas Originals’ Latest Series Spotlights a New Generation of Creative South African Talent Kicking off with Happyville founder and fashion designer Lebohang Serame. Footwear Jul 5, 2023 3.0K ...

Governor Sanwo-Olu welcomed Adidas’ growing investment in Lagos, describing the state as the ideal destination for global brands seeking sustainable growth in Africa. “Lagos is a natural ...