You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

In the future, shifting beyond likes will be crucial to having a full, comprehensive view of performance. Key Metrics That Matter. As a social media marketer, it’s crucial to keep up with ever ...

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.