XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

For the first time in NCAA history, there will be a financial incentive for women's teams. Here are the recently announced ...

The Protection of Women and Girls in Sports Act failed to clear a procedural hurdle on Monday after it received no support ...

Here’s what MU athletic director Laird Veatch said as the university searches for Robin Pingeton’s successor as the Missouri ...

We’re committed to it,” Missouri athletics director Laird Veatch said. “It’s important. Women’s basketball is important. We ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO, as measured by searches for brands after an ad aired. Get top local stories ...

That is all “AD 101 talk,” as Veatch himself recognized ... upcoming financial challenges — are ready to commit to their women’s basketball program. “We really believe we have a special ...

Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...

A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.