Ad spending on women's sports more than doubled last year
Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
Here’s what Mizzou AD Laird Veatch said about Missouri women’s basketball coaching search
Here’s what MU athletic director Laird Veatch said as the university searches for Robin Pingeton’s successor as the Missouri ...
The Manila Times12h
The GIST Joins Forces with Kargo to Expand Ad Reach and Fuel Women's Sports Coverage
For Kargo, this cornerstone partnership is an opportunity to expand its Women's Sports Collective, which supports coverage of ...
March Madness women's NCAA brackets revealed
For the first time in NCAA history, there will be a financial incentive for women's teams. Here are the recently announced ...
Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'
XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...
NBC 7 San Diego7d
Ad spending on women's sports more than doubled last year
A new report by EDO found TV advertisers spent $244 million on women's sports in 2024, a year-over-year increase of 139%. Basketball, soccer and tennis were among the top sports for ad engagement.
Colleen Wolfe perfectly explained why monumental women's sports moments (Nike's Super Bowl ad!) matter
Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.
NBC 10 Philadelphia6d
Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO, as measured by searches for brands after an ad aired. Women's sports is on ...