Google Responsive Search Ads Just Got More Flexible
Google Ads just updated Responsive Search Ads to improve asset pairing and messaging consistency. Here’s what’s changing and ...
Google gives Responsive Search Ads more flexibility
Google's update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and ...
BBDO changes its positioning—behind the strategy and new mantra
Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.
Trump administration trying to rehire USDA bird flu officials it fired
US President Donald Trump's administration is attempting to rehire officials with the US Department of Agriculture (USDA) who ...
Apple Maps may get paid placements as part of new ad strategy
Apple is exploring ways to monetize its Maps app, according to Bloomberg’s Mark Gurman. In a recent report, Gurman details ...
Exchange 4 Media3d
Digital ad impressions up 7% in 2024
Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad ...
Interpublic Group's SWOT analysis: ad giant's stock faces growth hurdles
Interpublic Group of Companies (NYSE:IPG), a global provider of marketing solutions, finds itself at a crossroads as it navigates challenges in organic growth while pursuing strategic initiatives to ...