In other words, a small number of publishers are serving most of the non-viewable impressions. 2. Page Position The most viewable display ad position is right above the fold, not at the top of the ...

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad ...

Clearly, attention must be paid to the file weight, size of the ad and the position on the screen. Creating engagement through content Mobile display ads are smaller in size and have to operate ...