Nielsen will sync the Acxiom Real ID into the Nielsen … The post Nielsen And Acxiom Collaborate To Bring Increased Connectivity to Advanced Audiences appeared first on TV News Check.

Interpublic Group of IPG -1.35% Cos has agreed to acquire Acxiom Corp.’s Marketing Solutions business unit in a cash transaction valued at $2.3 billion, the company announced Monday afternoon ...

But it's not quite the evil data monolith you might expect. Acxiom is one of the largest data brokers in the world, yet few average consumers know much about it. You’re about to find out a bit more.

BMO Capital Markets raised its price target on Acxiom stock this year because it expects the strategic review process to unlock value, senior analyst Dan Salmon wrote in an investor note. And even in ...