The bank also has a new slogan, “Africanicity”, and says they are also changing the automated voice at the end of their helpline. “The new Absa approaches everything with #Africanacity.

Absa has launched its new logo, following BusinessTech discovering the refreshed design.The new logo is displayed in the headline image above. The logo now sports a circular shape and a new shade ...

Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm.