In the 2000s, a whiff of Abercrombie & Fitch’s Fierce lurked around every corner of the mall. Its muscular scent is nothing compared to the nostalgia it evokes now.

Abercrombie's Fierce cologne is being relaunched with a new ad campaign. The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers.

Abercrombie relaunched Fierce at the beginning of the year. In the early to mid-2000s, Fierce cologne was sprayed throughout the day by models or sales assistants at Abercrombie stores.

Abercrombie Fitch, YouTubeSales of Abercrombies Fierce cologne are soaring after a rebrand. The bottles bear the image of a shirtless model.

Abercrombie’s signature “Fierce” cologne has been as much a staple of the brand as their moose-logo polos and risqué advertisements, but as part of larger rebranding it seems they’re ...

And now, dear friends, we weather another change at Abercrombie & Fitch. As reported by Refinery29 , Abercrombie is launching three new unisex scents this week: Ellwood, Hempstead, and Ryder.

NATICK - Abercrombie & Fitch store security busted a New York woman on Monday who tried to steal more than $1,000 worth of cologne, authorities said. Nays Figueroa, 40, stole nine bottles of ...

The cologne stench is less powerful at Abercrombie & Fitch than it used to be, but the stores still kind of stink. This may be making customers anxious. The struggling retailer, notorious for ...

Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark. The chain, which ...

Y ou can tell you’re within 10-yards of a club Abercrombie & Fitch by the smell. The overwhelming scent of cologne billows past tourists lined up on the street outside, giving passers-by a ...

The yearling Face Your Fierce campaign will use 24 models, including soccer star Megan Rapinoe and Los Angeles Lakers power forward Kyle Kuzma, activists, dancers, authors, community trailblazers ...

Abercrombie Sues Beyonce Over ‘Fierce' Fragrance Chain files suit against songstress for trademark infringement Published September 16, 2009 • Updated on September 17, 2009 at 8:00 am ...