Brands will be able to run in-stream video ads prior to the start of each segment. Speaking about the launch, Sachin Sharma, Director, LinkedIn Marketing Solutions, India, said, “B2B buyers today are ...

LinkedIn has expanded its wire program called BrandLink. This expansion will allow advertisers to align their brands with editorial content from trusted publishers and creator voices. With this ...

The good news, however, followed quickly. Kevin Miller, AWS vice president of global data centers, in a post on LinkedIn directly addressed concerns about the company's AI infrastructure projects ...

The Cannes Lions International Festival of Creativity has announced the debut of the first-ever LIONS B2B Summit, taking place on June 17 during this year's Festival. This exclusive half-day event ...

According to new research from Pipeline360, the media arm of B2B marketing platform Integrate, 68% of APAC marketers say they don’t have an effective process for identifying buying groups or ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

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4. Build thought leadership and community, not just ads and SEO. 5. Use AI and automation to personalize, not replace, human connection. The future of B2B tech marketing isn't about doing more ...

Based on the hundreds of conversations I’ve had with B2B and lead generation brands ... Anyone who has worked with LinkedIn ads knows that even LinkedIn’s unique targeting can’t perfectly ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...