One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns ... LinkedIn ...

This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns ... the opportunity to scale not only B2B marketing, but other objectives not directly ...

This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns ... LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, but other ...

standard video ads, and viewers ... Some 62% of B2B marketers believe video is most effective in reaching and influencing members of the buyer group, prompting LinkedIn to “double-down on ...

What is the new B2B marketing ... (Twitter, LinkedIn, etc.), write a promotional blog post, buy some online and print ads, do a monthly webinar and rely on traditional marketing automation nurture ...

That said, around 79% of B2B marketers surveyed by Omobono agreed that social media marketing is a worthwhile investment and offers good results. Still, even if B2B marketers "do" social media, they ...

Sales and marketing don ... think the Superbowl. B2B marketers – well, we have some ways to go. Yes, brand impact is harder to measure than pushing out ads that gather ‘leads’ – but ...