DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

NEW YORK-- (BUSINESS WIRE)-- ATL Partners (“ATL”), a sector-focused private equity firm, today announced the sale of Geost, LLC (“Geost”), a subsidiary of its portfolio company LightRidge ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit claims.

The new P combines our legacy with our new chapter as a now independent company,” said Jenny Burroughs, Chief Marketing Officer, Pittsburgh Paints Co.

Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it and the mascot came from.

The new logo, which is literally just a black circle, was unveiled at a recent company wide meeting, where it was met with distaste.

Big changes are brewing over at the biggest tea company in the world. On May 21, Lipton announced its most significant brand transformation in more than a decade, which includes a redesigned logo ...

Buc-ee’s, the popular gas station chain, filed a federal lawsuit Tuesday against a South Carolina-based apparel company alleging trademark infringement of the Buc-ee’s beaver logo.

Buc-ee's filed a lawsuit against Born United for trademark infringement over a beaver logo used on its merchandise, court document show.

"Law & Order: SVU" star Mariska Hargitay announced her entertainment production company, Mighty Entertainment. Husband Peter Hermann will also work with her.

The president’s media company is urging the Securities and Exchange Commission to investigate a firm that bet against it, Reuters is reporting.

Buc-ee’s, the popular gas station chain, filed a federal lawsuit Tuesday against a South Carolina-based apparel company alleging trademark infringement of the Buc-ee’s beaver logo.