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Initial data from the service shows that ad-supported offerings still dominate TV viewing and that ad-supported streaming platforms account for a significantly larger share of TV viewing than ...

In the first quarter of 2025, 72.4% of all total day TV viewing (linear TV and streaming) was on ad-supported platforms -- with 27.6% on ad-free platforms, Nielsen says. Breaking this down further ...

Go here for more information. Nielsen has expanded its TV viewership measurement reports for broadcast, cable and streaming with the launch of the Ad-Supported Gauge. The new insights, which are ...

The technology will be used to inform ads shown on LG smart TVs’ home screens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use ...

Moffett Nathanson said an economic downturn could reduce ad spending in 2025 by $45 billion, with online advertising losing $29 billion and TV down $12 billion. In 2024, Moffett Nathanson pegged ...

State Superintendent Jill Underly attacks her opponent, Brittany Kinser in a TV ad about a teacher charged with sexually assaulting a child at a Milwaukee charter school Kinser ran. Kinser and the ...

Tempe-based space startup Solestial Inc. was featured in a Google Super Bowl LIX TV ad, according to a release from the company. The solar technology firm is part of Google’s “50 States ...

Given that data about Mahomes, it won't be surprising that the NFL team with the most accumulated TV ad spots was the Kansas City Chiefs. In fact, Mahomes — by himself — was in more TV ad ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10. During 2024, Skyrizi was named the top Rx and OTC for TV advertising in Q2 and Q3 as ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... More takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...