After a 2024 in which AbbVie’s Skyrizi boasted the highest TV drug ad spending outlay on seven of our monthly roundups—and took second place in four more—the immunology med has seen that ...

An ad for YouTube TV's 24/7 "Zen" channel, which was created in 2024 after the pay-TV service's "Enjoy the Zen" interstitials developed a devoted following. YouTube TV In just eight years ...

TV companies like Disney and Paramount will try to reclaim the spotlight with tech and sports. But ad buyers want flexibility amid economic uncertainty, which benefits platforms like YouTube.

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during ... and blogger Evan Shapiro to reframe how the ad industry thinks about the medium. While the table ...

Television’s glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms.

Performance: Tubi is partnering with Moloco, an ad tech platform using advanced machine learning, to optimize Connected TV (CTV) advertising, driving both app installs and post-install engagement.

providing a modernized approach to buying local TV ad space. InvestingPro analysis suggests Magnite is currently undervalued, with multiple analysts revising earnings estimates upward for the ...

The $400,000 ad buy includes purchases on network and cable television, radio and digital platforms, according to a news release. It makes him the first person to launch TV ads in Iowa's ...

As part of his reelection bid, New York City Public Advocate Jumaane Williams is releasing his first TV commercial Wednesday morning with a $250,000 ad buy, his campaign exclusively told City & State.

Fifty years later, Stringer is releasing his first TV ad of his New York City mayoral campaign. Entitled “Hustle,” the message is that he’s a real New Yorker with the energy to “get our ...