SWAG Golf is now the official bag partner of Team USA for the 2025 Ryder Cup. Here’s how they built a brand that’s changing the face of gear.

At the annual Allen & Co. Sun Valley Conference this week, many guests are wearing SV25-branded vests, jackets, and hats.

At the annual Allen & Co. Sun Valley Conference this week, many guests are wearing SV25-branded vests, jackets, and hats.

PARIS — Sketched out on an air sickness bag, the first Birkin bag that gave birth to fashion's must-have accessory sold for a record 7 million euros (about $8.2 million) at auction in Paris on ...

PARIS — Sketched out on an air sickness bag, the first Birkin bag that gave birth to fashion's must-have accessory sold for a record 7 million euros (about $8.2 million) at auction in Paris on ...

The key summer 2025 bag trends are all about reimagining the classics—those seasonal staples that resurface year after year, now elevated with sharper shapes, luxurious textures, and a certain ...

The garment duffle—a convertible garment bag that zips up to create a duffle bag—has haunted my social media feed for months. The People of the Internet say it transforms how they travel.

An iconic 'Jurassic Park' shot gets a comic-con spin in Mattel's latest exclusive for SDCC 2025.

Summer hats for moms strike the perfect balance between fashion and function — some are stylish showstoppers, others are made to take a beating in the sun and sand, but all are undeniably cute ...