AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

Back in 2019, AMC issued a strongly worded press release rejecting National CineMedia's proposal to place ads right before the start of a movie - despite Regal and Cinemark adopting the practice.

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.