"While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance," said AMC in a ...

A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of ... any direct impact to their attendance ...

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start ... any direct impact to their ...

"AMC has no plan to introduce commercial advertising close to the start ... direct impact to their attendance.” Both AMC and NCM are expected to share revenues from the new pre-movie advertising ...

By Etan Vlessing Canada Bureau Chief AMC Theatres has agreed to show pre-movie ... the impact of being hit by the shutdown of cinemas due to the COVID pandemic, followed by a at times faltering ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

AMC Entertainment ... any direct impact to their attendance,” the company said in an email Tuesday. Officials with National CineMedia said they had no immediate comment. Movie fans have long ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and in-house ads it already shows before films, affecting movie start times ...